Sigur Rós: Heima
https://vimeo.com/6851333
Heima is a documentary film and double DVD set about the tour around Iceland in the summer of 2006 of the band Sigur Rós. During the tour the band played two big open-air concerts at Miklatún - Reykjavík and Ásbyrgi, as well as small scale concerts at Ólafsvík, Ísafjörður, Djúpavík, Háls, Öxnadalur and Seyðisfjörður. In addition, a protest concert against the Kárahnjúkar dam was performed at Snæfellsskála. The documentary also includes footage of an acoustic concert played for family and friends at Gamla Borg, a coffee shop in the small town Borg, on 22 April 2007. The documentary premiered in Iceland at the Reykjavík International Film Festival opening day, 27 September 2007. Heima was released 5 November 2007 in two editions, one including atmospheric photos in a photobook documenting the tour. The DVD has sold 5,000 copies in Canada earning it a Gold Award under the Video Certifications. On May 27, 2011 the band released an official HD-quality version of Heima on their website, available as digital download in QuickTime format.
The graph above presents the age and gender of the respondents along side the average rating which the demographic considered Sigur Ros' documentary film out of 10. Also the amount of people who contributed from each category is shown. It is clear that both males and females are interested in this genre of music and specifically this band, however overall females are slightly more complimentary, rating on average 8.9-10 to males 8.6-10. It can also be established from this graph that the most interested age range would be from 18-44 years old. But also respondents under the age of 18 or over 45 years old are still very interested. From finding this information, I feel that the target audience could potentially be considerable broad due to the complimentary ratings from a range of age groups. I will target 18-45 year olds as they are the most interested in the band, evident through the ratings above, and also due to the fact that my product will contain nudity so I feel that it would be most appropriate to aim my product at this age range. I could also receive positive interest from other age groups as the graph demonstrates above. Despite a slightly more positive response from females which will be taken into consideration, there is no distinct difference in the responses between males and females. Therefore we will aim our product towards both males and females.
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