Saturday, 21 November 2015
Thursday, 19 November 2015
Digipak conventions / Template - Joshua Manley 9645
Digipak Template
A jewel CD case is a compact disc case that has been used since the compact disc was first released in 1982. It is a three-piece plastic case, measuring 142 mm × 125 mm × 10 mm, a volume of 177.5 cm³, which usually contains a compact disc along with the liner notes and a back card. Two opposing transparent halves are hinged together to form the casing, the back half holding a media tray that grips the disc by its hole. Digipaks are a particular type of CD case, which essentially consists of a plastic CD tray glued inside a folding cardboard cover. Though it once referred specifically to the patented digipak packaging, the term has since become a genericized trademark generally used in reference to any cardboard-based CD package. Despite being made of paper, they were once considered an environmentally more friendly alternative to jewel boxes.
Conventions
Front CoverThe front cover is inevitably the most important part of the digipak as it is the first thing which the viewers see in stores. Therefore the front cover has to be attractive and interesting in order to intrigue to buyers and also can provide them with a sense of themes included in the album. The front cover of a digipak tends to consist of the artist's and album's name which are normally placed over a background image.
Back Cover
The back cover is also relatively important as it provides the audience with a further insight to the album. This is due to the stereotypical inclusion of a track listing where the names of the tracks on the album would be numbered numerically. This can be placed over another background image which tends to be in coherence with the rest of the album digipak. Also on the back cover there is conventional information included such as the artist's website, copyright notice, the record label's name and logo as well as a bar code.
Spine
The spine consists of the title of the album and also the name of the artists. This spine is also a considerably important aspect of the digipak as when organised different on shelves or in stacks as this would be the only part of the digipak which is visible. Therefore the size, colour, boldness and type of font need to allow the spine to stand out.
Inside Right Panel
In this section of the product the CD is placed securely. The CD itself tends to contain text, colour or images in order to continue to particular theme and overall feel of the digipak. They are usually seemingly simplistic and usually include the name of the project or artist. There are some variations of a CD where the track listing can also be included, stereotypically around the circumference of the disc.
Inside Cover
The cover is designed to carry a booklet, as well as to have panel inserts. These may be used to display album artwork, lyrics, credits, copyright information, photos, thank-yous, messages, biography, etc. I found that in fact Sigur Ros include a blank booklet here in order to allow for the listeners to write down their own interpretations to the audio.
Throughout all the different aspects and components which accumulate together to form a digipak the same colour schemes, fonts and images are used in order to provide a sense of continuity and coherence. This allows for a certain theme and atmosphere to be created which can relate to the artists' work. This works well when advertising the product as the posters and other advertisement would also consists of the same aspects.
throughout, colour, font, image, continuity
Wednesday, 18 November 2015
Wednesday, 11 November 2015
Research Report - Joshua Manley 9645
When researching the media product options in which I could produce there was a part of me which found the prospect of producing a film trailer rather appealing, as they don't have to actually contain a consistent plot, they can include various clips which can appear somewhat disconnected. Also film trailers can be very dramatic and full of action which I also found interesting. However, eventually I chose not to proceed with creating a film trailer. This is because want to make an emotional connection with the audience and make them connect with the characters, and a lot of trailers are just dramatic and exciting in order to attract the audience. Also I want to produce a product which has a sense of structure, plot, meaning/message and a concept. Also in regards to adverts, despite them having the potential to be very successful as they can come across mysterious to the audience and make the audience think about the matter and engages them. I feel that I prefer to provide a more direct approach, supplying the audience with a certain feel to the product rather than letting them decide the meaning behind it. I eventually chose not to advance with advertising as I felt that out of all the briefs, it was hardest to create deep, emotional and intellectual content. Adverts do create messages but they have to be very well produced to make strong connections with the audience, at least with the ideas that i have come up with.
When constructing this primary research I took into consideration the quantity of people that I should gather research from. I decided to gain 40 respondents who answered 14 questions, allowing me to produce both qualitative and quantitive data. Asking a large amount of people ensured that we got a varied response from male and females and also people from a variety of ages. I decided to gain feedback from respondents which fell between 16-25 years old the most as they are my targeted audience. It was evident that a lot of our respondents found that their favourite music genre was Indie/Alternative. This finding was very encouraging as our soundtrack comes under this genre. Due to the fact that 82% of my respondents deemed that listening to music is an immersive experience. Therefore implying that the majority of the sample believe that song itself and video work accordingly together. This cooperated with the fact that 95% of the respondents also felt that music videos enhance the overall experience, suggesting that the audio and video are equally important. Therefore I will ensure that we produce a product which compliments the audio as much as possible. Additionally I discovered that the respondents felt that a hybrid video type is more compelling with 21 votes. This was very intriguing for me as it was very helping in aiding me when deciding what type of video I shall create, as now I know what the people want. After finding that the respondents felt that a hybrid is the best music video type I felt that I had to know their opinion on what would make the best hybrid. 35/40 of the respondents felt that narrative was an important aspect of a music video and also 60% of the respondents also felt that the performance element was also important. After discovering this and taking it into account, i have decided to attempt to create a hybrid of a performance and narrative type. The fact that the most popular rating of the importance of the story line being 9/10, closely followed by 8 and 10/10, corresponds to the respondents showing a lot of preference in the narrative video type. Therefore when planning the production of my product I will ensure that the story line is interesting and entertaining as I now know that that is what the audiences are looking for. Our feedback suggests that the sample in which I asked felt that the location of a music video is seemingly important as no one voted for anything below 6/10. The most popular rating was 8/10 which enhances the importance of location, therefore we will put a lot of research and planning into the location of our product. As 75% of the feedback favouring the importance of intellectual content in a music video I will ensure that when creating my product, I illustrate a meaning and purpose and also perhaps contain a message. It was a very relevant to ask the respondents how they felt towards nudity as some of our initial ideas contain explicit content, including nudity. Due to our thought that nudity could perhaps connote themes of freedom and purity, it was important to see what others thought. As the results show, the majority of the respondents stated that they felt comfortable with viewing nudity. However, due to a few people feeling uncomfortable with experiencing this we will ensure that we keep the explicit content minimal.
Wednesday, 4 November 2015
Music Video History Timeline. - Joshua Manley 9645
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings.
In 1894, sheet music publishers Edward B. Marks and Joe Stern hired an electrician various performers to promote sales of their song "The Little Lost Child". A series of still images were projected on a screen simultaneous to live performances. This was the first step toward music videos to as they are known today.This would become a popular form of entertainment known as the illustrated song.
In 1926, with the arrival of "talkies" many musical short films were produced.
Early 1930s cartoons featured popular musicians performing their hit songs on-camera in live-action segments during the cartoons. The early animated films by Walt Disney, such as the Silly Symphonies shorts and especially Fantasia, which featured several interpretations of classical pieces, were built around music.
In the mid-1940s, musician Louis Jordan made short films for his songs, some of which were spliced together into a feature film Lookout Sister. These films were, according to music historian Donald Clarke, the "ancestors" of music video.
Musical films were another important precursor to music video, and several well-known music videos have imitated the style of classic Hollywood musicals from the 1930s to the 1950s. One of the best-known examples is Madonna's 1985 video for "Material Girl" which was closely modelled on Jack Cole's staging of "Diamonds Are A Girl's Best Friend" from the film Gentlemen Prefer Blondes.
In his autobiography, Tony Bennett claims to have created "...the first music video". The clip was sent to UK and US television stations and aired on shows including Dick Clark's American Bandstand.
In 1961, for the Canadian show Singalong Jubilee, Manny Pittson began pre-recording the music audio, went on-location and taped various visuals with the musicians lip-synching, then edited the audio and video together.
In 1964, the Beatles starred in their first feature film A Hard Day's Night. It was shot in black-and-white and presented as a mock documentary, it interspersed comedic and dialogue sequences with musical tones.
The Beatles' second feature Help! (1965) was filmed in colour in London and on international locations. The title track sequence is arguably one of the prime archetypes of the modern performance-style music video. This is through employing rhythmic cross-cutting, contrasting long shots and close-ups, and unusual shots and camera angles.
In 1965, the Beatles began making promotional clips for distribution and broadcast in other countries so they could promote their record releases without having to make in-person appearances.
The colour promotional clips for "Strawberry Fields Forever" and "Penny Lane", made in early 1967 and directed by Peter Goldman took the promotional film format to a new level. They used techniques borrowed from underground and avant garde film, including reversed film and slow motion, dramatic lighting, unusual camera angles and color filtering added in post-production.
Concert films were being released in the mid-1960s, at least as early as 1964.
The monochrome 1966 clip for Bob Dylan's "Subterranean Homesick Blues" was featured in Pennebaker's Dylan film documentary Dont Look Back. Avoiding any attempt to simulate performance or present a narrative
The Australian TV shows Countdown and Sounds, both of which premiered in 1974, were significant in developing and popularizing the music video genre in Australia and other countries
The long-running British TV show Top of the Pops began playing music videos in the late 1970s
In 1980, David Bowie scored his first UK number one in nearly a decade thanks to director David Mallet's eye catching promo for "Ashes to Ashes"
In 1981, the U.S. video channel MTV launched, airing "Video Killed the Radio Star" and beginning an era of 24-hour-a-day music on television. With this new outlet for material, the music video would, by the mid-1980s, grow to play a central role in popular music marketing.
Two key innovations in the development of the modern music video were the development of relatively inexpensive and easy-to-use video recording and editing equipment, and the development of visual effects created with techniques such as image compositing. In this period, directors and the acts they worked with began to explore and expand the form and style of the genre, using more sophisticated effects in their videos, mixing film and video, and adding a storyline or plot to the music video.
In 1983, the most successful, influential and iconic music video of all time was released: the nearly 14-minute-long video for Michael Jackson's song "Thriller". The video set new standards for production, having cost US$800,000 to film.
Prior to Jackson's success, videos by African-American artists were rarely played on MTV
In 1984, MTV also launched the MTV Video Music Awards, an annual awards event that would come to underscore MTV's importance in the music industry.
In 1985, MTV launched the channel VH1, featuring softer music, and meant to cater to an older demographic than MTV. MTV Europe was launched in 1987, and MTV Asia in 1991.
A lyric video is one in which the words to the song are the main element of the video. In 1987, Prince released a video for his song "Sign o' the Times". The video featured the song's words pulsing to the music presented along with abstract geometric shapes
In 1988, the MTV show Yo! MTV Raps debuted; the show helped to bring hip hop music to a mass audience for the first time.
Around the 1990's lyric videos were introduced which the words of the song are the main element of the video. A lyric video may be released separately by a music label prior to the more usual video featuring the artist.
MTV launched channels around the world to show music videos produced in each local market: MTV Latin Americain 1993, MTV India in 1996, and MTV Mandarin in 1997, among others.
2005 saw the launch of the website YouTube, which made the viewing of online video much faster and easier; Google Videos, Yahoo! Video, Facebook and Myspace's video functionality use similar technology.
Vevo is a music video website launched by several major music publishers in December 2009. The videos on VEVO are syndicated to YouTube, with Google and VEVO sharing the advertising revenue.
In 1894, sheet music publishers Edward B. Marks and Joe Stern hired an electrician various performers to promote sales of their song "The Little Lost Child". A series of still images were projected on a screen simultaneous to live performances. This was the first step toward music videos to as they are known today.This would become a popular form of entertainment known as the illustrated song.
In 1926, with the arrival of "talkies" many musical short films were produced.
Early 1930s cartoons featured popular musicians performing their hit songs on-camera in live-action segments during the cartoons. The early animated films by Walt Disney, such as the Silly Symphonies shorts and especially Fantasia, which featured several interpretations of classical pieces, were built around music.
In the mid-1940s, musician Louis Jordan made short films for his songs, some of which were spliced together into a feature film Lookout Sister. These films were, according to music historian Donald Clarke, the "ancestors" of music video.
Musical films were another important precursor to music video, and several well-known music videos have imitated the style of classic Hollywood musicals from the 1930s to the 1950s. One of the best-known examples is Madonna's 1985 video for "Material Girl" which was closely modelled on Jack Cole's staging of "Diamonds Are A Girl's Best Friend" from the film Gentlemen Prefer Blondes.
In his autobiography, Tony Bennett claims to have created "...the first music video". The clip was sent to UK and US television stations and aired on shows including Dick Clark's American Bandstand.
In 1961, for the Canadian show Singalong Jubilee, Manny Pittson began pre-recording the music audio, went on-location and taped various visuals with the musicians lip-synching, then edited the audio and video together.
In 1964, the Beatles starred in their first feature film A Hard Day's Night. It was shot in black-and-white and presented as a mock documentary, it interspersed comedic and dialogue sequences with musical tones.
The Beatles' second feature Help! (1965) was filmed in colour in London and on international locations. The title track sequence is arguably one of the prime archetypes of the modern performance-style music video. This is through employing rhythmic cross-cutting, contrasting long shots and close-ups, and unusual shots and camera angles.
In 1965, the Beatles began making promotional clips for distribution and broadcast in other countries so they could promote their record releases without having to make in-person appearances.
The colour promotional clips for "Strawberry Fields Forever" and "Penny Lane", made in early 1967 and directed by Peter Goldman took the promotional film format to a new level. They used techniques borrowed from underground and avant garde film, including reversed film and slow motion, dramatic lighting, unusual camera angles and color filtering added in post-production.
Concert films were being released in the mid-1960s, at least as early as 1964.
The monochrome 1966 clip for Bob Dylan's "Subterranean Homesick Blues" was featured in Pennebaker's Dylan film documentary Dont Look Back. Avoiding any attempt to simulate performance or present a narrative
The Australian TV shows Countdown and Sounds, both of which premiered in 1974, were significant in developing and popularizing the music video genre in Australia and other countries
The long-running British TV show Top of the Pops began playing music videos in the late 1970s
In 1980, David Bowie scored his first UK number one in nearly a decade thanks to director David Mallet's eye catching promo for "Ashes to Ashes"
In 1981, the U.S. video channel MTV launched, airing "Video Killed the Radio Star" and beginning an era of 24-hour-a-day music on television. With this new outlet for material, the music video would, by the mid-1980s, grow to play a central role in popular music marketing.
Two key innovations in the development of the modern music video were the development of relatively inexpensive and easy-to-use video recording and editing equipment, and the development of visual effects created with techniques such as image compositing. In this period, directors and the acts they worked with began to explore and expand the form and style of the genre, using more sophisticated effects in their videos, mixing film and video, and adding a storyline or plot to the music video.
In 1983, the most successful, influential and iconic music video of all time was released: the nearly 14-minute-long video for Michael Jackson's song "Thriller". The video set new standards for production, having cost US$800,000 to film.
Prior to Jackson's success, videos by African-American artists were rarely played on MTV
In 1984, MTV also launched the MTV Video Music Awards, an annual awards event that would come to underscore MTV's importance in the music industry.
In 1985, MTV launched the channel VH1, featuring softer music, and meant to cater to an older demographic than MTV. MTV Europe was launched in 1987, and MTV Asia in 1991.
A lyric video is one in which the words to the song are the main element of the video. In 1987, Prince released a video for his song "Sign o' the Times". The video featured the song's words pulsing to the music presented along with abstract geometric shapes
In 1988, the MTV show Yo! MTV Raps debuted; the show helped to bring hip hop music to a mass audience for the first time.
Around the 1990's lyric videos were introduced which the words of the song are the main element of the video. A lyric video may be released separately by a music label prior to the more usual video featuring the artist.
MTV launched channels around the world to show music videos produced in each local market: MTV Latin Americain 1993, MTV India in 1996, and MTV Mandarin in 1997, among others.
2005 saw the launch of the website YouTube, which made the viewing of online video much faster and easier; Google Videos, Yahoo! Video, Facebook and Myspace's video functionality use similar technology.
Vevo is a music video website launched by several major music publishers in December 2009. The videos on VEVO are syndicated to YouTube, with Google and VEVO sharing the advertising revenue.
Sunday, 1 November 2015
Nudity - Joshua Manley 9645
Nudity in film is any presentation in films that involves people who are naked or wearing less clothing than contemporary norms consider modest". In some cases nudity is itself the object of a film or is used in the development of the character of the subject. In some cases, nudity has been criticized as excessive or being without apparent reason, cause, or justification to the plot, and some film producers have been accused of including nudity in a film to appeal to certain audiences. Many actors and actresses have appeared nude, or exposing parts of their bodies or dressed in ways considered provocative by contemporary standards at some point in their careers. American actress Adah Isaacs Menken created controversy in 1861 when she wore a flesh-colored bodystocking in the play Mazeppa, based on Byron's "Mazeppa", in which she played a Polish man who was tied nude to the back of a wild horse by his enemies. She also posed nude for photographs.
The appearance of nudity in music videos has caused controversy since the late 1970s, and several explicit videos have been censored or banned. Nudity has gained wider acceptance on European television, where audiences often view nudity and sexuality as less objectionable than the depiction of violence. In contrast, MTV, VH1 and other North American music-related television channels usually censor what they think is inappropriate and might be considered offensive to their viewers. In 1981, Soft Cell's music video Sex Dwarf, directed by Tim Pope, sparked controversy in the music industry due to Fully nude women tortured on table and covered in meat. Also being threatened by chain-saw wielding midgets while Marc Almond runs around wearing a jockstrap. This video was confiscated by the police, illustrating the shock and inappropriateness caused during this time period.
Censorship of music is the practice of restricting free access to musical works. This censorship may stem from a wide variety of motivations, including moral, political, military or religious reasons. Censorship can range from the complete government-enforced legal prohibition of a musical work, to private, voluntary removal of content when a musical work appears in a certain context. An example of this latter form of censorship is the radio edit. In terms of music videos, the moving images can be censored in various ways such a blurring or black, white or colour bars are used to covered the nude areas to make it more appropriate for the viewers. Censorship tends to be carried out by companies such as MTV, the first and most popular music television network in the U.S., has come under criticism for being too politically correct and sensitive, censoring too much of their programming. MTV altered or removed shows from the channel's schedule and music videos were censored, moved to late-night rotation, or banned entirely from the channel.
The acceptability of nudity in society differs in relation to the gender of the subject.From its early days the presence of nudity in a film has been controversial and even today its presence is invariably noted by critics and censors. Until the 1980s, male nudity was rarely shown on screen. Though female nudity was routinely treated with respect and solemnity, male nudity, when it finally found its way onto the screen, was generally treated humorously and mockingly. Today, though nudity in film is much more common, its presence in dramas is still expected to be justified on artistic grounds. This perhaps provides a sense of reasoning due to the fact that the media industry is in fact dominated by males, implying and understanding to why females are often used as an object or in a sexual manner much more in comparison to males. The platforms of acceptability differ between males and females. The general concurrence would be that it is deemed more acceptable for a man to be used as a form of nudity rather than a women as there is a tendency for them to be objectified.
The appearance of nudity in music videos has caused controversy since the late 1970s, and several explicit videos have been censored or banned. Nudity has gained wider acceptance on European television, where audiences often view nudity and sexuality as less objectionable than the depiction of violence. In contrast, MTV, VH1 and other North American music-related television channels usually censor what they think is inappropriate and might be considered offensive to their viewers. In 1981, Soft Cell's music video Sex Dwarf, directed by Tim Pope, sparked controversy in the music industry due to Fully nude women tortured on table and covered in meat. Also being threatened by chain-saw wielding midgets while Marc Almond runs around wearing a jockstrap. This video was confiscated by the police, illustrating the shock and inappropriateness caused during this time period.
Censorship of music is the practice of restricting free access to musical works. This censorship may stem from a wide variety of motivations, including moral, political, military or religious reasons. Censorship can range from the complete government-enforced legal prohibition of a musical work, to private, voluntary removal of content when a musical work appears in a certain context. An example of this latter form of censorship is the radio edit. In terms of music videos, the moving images can be censored in various ways such a blurring or black, white or colour bars are used to covered the nude areas to make it more appropriate for the viewers. Censorship tends to be carried out by companies such as MTV, the first and most popular music television network in the U.S., has come under criticism for being too politically correct and sensitive, censoring too much of their programming. MTV altered or removed shows from the channel's schedule and music videos were censored, moved to late-night rotation, or banned entirely from the channel.
The acceptability of nudity in society differs in relation to the gender of the subject.From its early days the presence of nudity in a film has been controversial and even today its presence is invariably noted by critics and censors. Until the 1980s, male nudity was rarely shown on screen. Though female nudity was routinely treated with respect and solemnity, male nudity, when it finally found its way onto the screen, was generally treated humorously and mockingly. Today, though nudity in film is much more common, its presence in dramas is still expected to be justified on artistic grounds. This perhaps provides a sense of reasoning due to the fact that the media industry is in fact dominated by males, implying and understanding to why females are often used as an object or in a sexual manner much more in comparison to males. The platforms of acceptability differ between males and females. The general concurrence would be that it is deemed more acceptable for a man to be used as a form of nudity rather than a women as there is a tendency for them to be objectified.
Despite the fact that nudity is generally more accepted in the modern day, within film and video controversy still remains. Most arguments revolving around the acceptability of nudity relate the standards of societies morality and modesty. However, the standard of controversy, disapproval and offence depends on several factors. This can be due to the actual content in which the nudity is used in and the nature to how it is displayed. This could perhaps relate to the actions, body language and acting used as well as the duration in which the explicit content is shown for. Also the parts of the body exposed and who is exposed can also cause the level of controversy to vary.
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